My Passion
I have a passion for long-form journalistic writing but I also get a kick out of brand building and web-design. A versatile writer, I design and write stories for different industries. I provide both for B2C and B2B and I can write on a number of topics (covering HR, leadership, business & finance, UX, design, fitness and health).
My Past
For years, I was a product manager (ABN AMRO Bank, The Royal Bank of Scotland, ING), writing technical and sales copy and managing compliance and due diligence projects for financial products. I hold a Master’s degree in Political Science, and that's the journalist in me right there. You say research and I jump from joy.
What else?
I believe in attraction and investing. I believe in people ending a conversation on a good note. I believe there are two sides to every story: the good and the bad. You choose what you want it to be.